Halloween is not just a holiday where you dress up, tell scary stories, and gain a few pounds after eating a bunch of candy from the neighbors' houses. NO. Halloween is much more than that, especially for all e-tailers. It's the perfect opportunity to increase sales, boost turnover and and retain new customers even if you don't sell Halloween items.
This "frightful" festival is gaining more and more ground in Europe. Even if the craze is obviously incomparable with the United States, it is still generating interest. After this period of covid/confinement that we have all been through, it is essential for an e-tailer to catch up and pull out all the stops for this new edition. So how do you stand out? What digital marketing strategy should you put in place?
Change the overall communication of your shop
Have you ever thought about changing the colors of your site in the short term? This is your chance to take the plunge. Don't hesitate to play with Halloween colors (orange, yellow and black), insert colorful and original designs in order to stand out or even change your logo (you can add a broom or a pumpkin to add some humor). Your audience will be more than happy and you will boost your traffic at the same time.
Beyond traffic, you can also personalise all your email campaigns by inserting a banner, thematic emojis, varying the colours of your text, changing your font. Don't hesitate to play the game until the end to get the most out of it and clearly assume your position.
In addition to your newsletters, if you are running marketing automation campaigns, it is quite easy to modify your templates with a tool like Kiliba. If you want to see how it works, don't hesitate to ask for a demo.
Organise an event online
Design is not your thing? Did it take you too long to create your website and you don't want to touch it? That's understandable. Well then, go ahead and organise an online event! It can take many forms. You can organise :
- A photo contest by proposing to your customers to send a photo or a video with a scary setting, the best disguise, etc. and which highlights your product at the same time. This will allow you to identify your VIP customers who will play the game and increase the visibility of your store thanks to your community.
- A raffle on your social networks (no matter the platform, whether it's Facebook, Twitter or Instagram). In exchange for a like, a follow or a share, you will draw a subscriber and you will make him/her win candies or a copy of your flagship product for example. It's up to you :)
When you say party, you say promo code! You can set up promotions either with a promo code or by offering product packages. Based on your customers' information that you get from your marketing automation tool, you can promote your best products by sending them automated and highly personalized emails.
Your future customers may be undecided about purchasing on Halloween. Once you have selected your products to highlight, you can set up automated abandoned cart reminders when your subscribers put together a cart and leave your site without ordering.
Discover on Kiliba the Halloween scenario!
Make yourself different on social platforms
We all know that social networks take a very important place in our acquisition strategy. It's an opportunity to let loose and offer content that is different from the ordinary. You can post videos, jokes, scary stories. The idea is to create a real universe on Halloween beyond the graphics.
Depending on the products that your e-commerce sells, you can also offer tutorials, ideas for decorations or costumes for the big day.
If you are comfortable with writing, you can write an article and provide content that highlights a link to the products you sell. The trick is to be creative!
You are now ready to face this party in the best conditions. Kiliba I hope that you will be able to take advantage of it to develop your sales and build customer loyalty. Don't forget to prepare your communication in its entirety and to spend time on it, avoiding improvisation. This is the best way to prepare yourself for the long-awaited events of Black Friday and the Christmas holidays.
In the meantime, give it all you've got to scare your internets... 🎃
You are on the verge of making a killing