Everyone likes to save money. So, why not treat your customers with promotional codes? According to research, consumers are increasingly likely to shop around to find the merchant sites that offer the best discounts. Sometimes, they just wait for their favorite brands or items they want to be on special before buying.
By embedding promotional codes in your automated emails, you can entice your customers to buy even as they think about your products.
If you run a Prestashop shop, you can generate promotional codes in your shop and add them to your campaigns with a "promotional code" content block. You can then track their performance directly via your campaign reports.
Here are some tips to help you make the most of promotional codes.
Why use promo codes in your e-commerce?
1. To target the right customers
Personalised emails increase the effectiveness of your automated marketing campaigns. And since the powerful algorithms in our Kiliba module allow you to send personalized content based on a customer's interests, location, demographics, buying activity, etc., you can experiment with different workflows that this module offers and choose the best one based on your sales goal.
Consider, for example, adding a promo code to your "birthday" email automations to show customers that your store is thinking of them on their special day. Or, add a promo code to a welcome automation to encourage new subscribers to make their first purchase on your site.
2. To increase your sales at the best time
Promotional codes will bring traffic to your e-commerce site. They will help you sell more, so be strategic about using them.
Does your site usually experience a drop in activity at a specific time of the year? Add a promotional code to your calendar to drive additional traffic to your shop and increase sales during this slump. Plan your promotional codes around specific dates and holidays to encourage customers to visit your e-commerce site.
A timely discount can benefit both your customers and your business. But relying too often on promotional codes could have the opposite effect and cause customers to unsubscribe. Being aware of the frequency and timing of your automated campaigns and the timing of your promotions in these emails will help you build customer loyalty and make each promotion special.
Which promotional codes to choose?
Once you have determined the right timing to send the promotional codes to your customers, it is time to think about the specifics of the offer itself.
Offers the right promotional codes
Online shoppers love to receive emails offering them discounts on products they've already viewed, so consider adding them to your abandoned cart automations to entice your customers to finalize their purchase.
- Shipping discounts: According to research, shipping discounts have higher conversion rates than price promotions. So don't be afraid to experiment with different types of promotions, shipping discounts, to see what works best with your customers. Just make sure you consider how these discounts will affect your profit margin.
- Deadline: A sense of urgency in your automated emails can be an effective way to convince your customers to finalize their purchases on items that are in limited supply. Try adding a limited time window for your promotional codes, such as "This week only!" Or "Valid only until XX/XX!" so shoppers know they need to act quickly.
Think about the design of your promotional codes
An effective promotional code is catchy and easy for customers to remember. So think carefully about the style of your promotional code.
When creating your code, be sure to select a memorable name that will accompany your promotion. Then, customize the look of the promotional code block in your emails to match your company's design and branding. Adjust font and button styles, change text alignment, add a background color... Use your existing brand assets to create a visual that will grab your audience's attention. Include beautiful product photography to showcase the items on your website, or add an animation to grab your readers' attention.
Promotional codes are important performance indicators for e-tailers, as they are easy to track and optimise. You can monitor your conversion rate, the return on investment of the promotion and how much money you have earned from these promotions. These metrics allow you to monitor your performance and learn valuable lessons for future campaigns.
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