Customer segmentation

Kiliba's algorithms segment your customers according to their buying behavior. Improve your customer loyalty and increase your conversion rate.

Automated RFM customer segmentation

A must in e-commerce, RFM segmentation consists of segmenting your customers according to their buying behavior. We segment your customers for you based on the recency, frequency and average basket of their purchases.

Thanks to our algorithms, each customer is categorized as "champion", "loyal", "recent customer", "potential", "at risk" or "lost".

This data allows you to significantly increase your email performance!


Identification of VIP customers

RFM segmentation allows you to better understand the buying behavior of your customers and therefore target the most engaged customers for your e-commerce.

Kiliba identifies "VIP" or "potential" customers in order to focus all marketing efforts on these customers and maximize the return on investment of your store.


You are on the verge of making a killing

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Reduction of marketing costs

The more targeted your marketing campaigns are, the more effective they are, the cheaper they are and the higher their ROI.

By personalizing your campaigns according to the expectations of your target audience, you can considerably increase their effectiveness.


Development of loyalty

By exploiting the data of your customer base, Kiliba allows you to create a personalized loyalty program for each profile.

In this way, you can offer exclusive discounts to your most loyal customers or encourage your high potential customers to increase their purchase frequency or their average basket by offering them special offers.


"The average basket has increased by an average of €100 with Kiliba!"

Chloé Martins de Menou, E-commerce and Marketing Manager of the Oscar and Valentine brand

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