As you have noticed, managing your database to send the right email to the right target is also a time-consuming activity. We know that time is precious and that your actions must be profitable. So how can you differentiate yourself from your competitors so that your mailing hits the mark? That it is opened and read to give you the possibility that the customer converts? To help you, we have created Kiliba, a 100% autonomous marketing automation solution. Kiliba is a platform that provides you with all the marketing automation features to design and automate the sending of emails.
What is the secret of our marketing automation software? It can be summed up in two words: Artificial Intelligence. Behind these words are actually powerful algorithms that we have developed over the last 3 years. Our marketing automation solution aims to automate your actions thanks to an analysis capacity much more powerful than that of a human! A true predictive marketing tool, Kiliba predicts the actions of your contacts based on the information collected on their profiles, their interactions with your e-commerce and their purchase history. Your database represents a large number of contacts that it is impossible to process manually. Algorithms are there to do the work for your marketing team. With Kiliba, we no longer talk about emailing campaigns, which are tedious to set up and often unsuccessful. Today, we are able to automatically trigger marketing emails based on an event or following a specific behavior of your customer.
Highly personalised emails thanks to our marketing automation tool
What is the state of email marketing?
It is well known that email marketing is part of an inbound marketing strategy, which is nowadays essential to capture customers' attention. However, all this content can seem intrusive and lack relevance in the eyes of the audience, if it is not targeted. It's time for a little ecological parenthesis, since digital pollution is not a myth, it does exist. Indeed, the thousands of unread emails, which are stored in our mailboxes, add to our carbon footprint. Yes, storing emails is energy consuming! But here's the thing: email is one of the preferred channels for customers to get in touch with e-retailers. It even ranks ahead of social networks. To answer these two issues, we suggest you optimize this essential channel that is email marketing. With Kiliba, you give confidence to your customers, you boost your opening rate and improve your sales. Why personalize your emails? Each recipient needs to feel unique. They need to feel that you are addressing only them. Putting his first name in the subject line, sending him an email at a specific time in his life and sharing content or a product he likes will give him confidence. Kiliba takes care of this personalization for you. What does Kiliba offer in terms of marketing automation features? Kiliba offers you the possibility, with a simple module, to target your audience and send a relevant and interesting marketing email. Let's take the example of a customer who has just bought a camera on your e-commerce site: you will identify him and be able to recommend him lenses or a carrying bag in a future email. All you have to do is make your choice in our workflow library and Kiliba will do the rest. Our algorithms will automatically identify the best audience for each email, the products to recommend to each of your customers and then write and send the emails.
Our email templates can be customized with :
- your logo
- the colors of your graphic charter
- other colors if you wish
- the tone of your emails (simple and neutral, serious or fun and offbeat)
- links to your social networks in the footer.Kiliba offers you to create your emails in several different languages.
This is an advantage if you want to quickly develop your business internationally. Simplicity and speed of installation. Simple and modern, Kiliba connects in 3 minutes to the CMS of your store. Thanks to our predefined workflows, your work is greatly facilitated. Our marketing automation tool does not require any manual validation except the choice of workflows. Unlike other classic tools, Kiliba can offer real profitability without having to provide a heavy upstream work (segmentation, targeting, personalization, data synchronization, wording, etc.). Machine learning makes Kiliba one of the best software on the market to boost the performance of your emails. Quickly visible results with marketing automation tools. You can easily track the performance of your emailing campaigns in Google Analytics. You just need to add the name of your email provider (Kiliba) in the UTM tag of your emails. The key performance indicators (KPIs) related to the orders and the performance of the scenarios are visible from a clear and complete dashboard. You can quickly see that your results are improving to reach:- An open rate of more than 50%- A click rate of more than 8%. With a better visibility, you can now increase your e-commerce conversions and sales. You can use your time to focus on other missions. Would you like a personal consultation? Request a demo and find out how to set up a marketing automation strategy. See less...