Finding new customers can cost 5 to 25 times more than keeping the customers you already have. This may seem very expensive at first glance... In reality, it's a good thing to help your e-commerce site to better retain your customers. Instead of spending so much money and time trying to attract new customers, you need to focus your attention on the consumers who have already shown interest in the products on your site.
Kiliba gives you access to all the tools you'll need to connect with your contacts, wherever they are in your customer journey. In this article, we will highlight some automated campaigns that will help you convert new customers into loyal customers and thus, encourage them to return to your site regularly.
Welcome your new customers
As the old saying goes, you'll never get a second chance to make a good first impression. Fortunately, there are some marketing automation tools that help you get it right. Kiliba allows you to make a good impression on your first interaction with your new subscribers to ensure your future success.
When a user subscribes to your newsletter or makes a purchase on your site, it is strongly recommended to send them a welcome email. This will show that you appreciate the fact that they have purchased from your site. Use the welcome email as an opportunity to showcase your latest or best selling items. You can also invite them to download your white paper or other resources they might be interested in. Don't hesitate to add promotional codes to entice them to buy and build loyalty.
Not only is it a great way to show new customers who you are, but it's also a way for you to generate more sales. In fact, automated welcome emails generate 5 times more orders, on average, than traditional emails.
Sends personalised transactional emails
When we talk abouttransactional emails, we mean the receipts, invoices, confirmation emails that you send out when you sell items online. It is therefore important to design emails that are personalised and match the look and feel of your site.
Confirmation and notification emails get the highest open rates of all email types. So it's important to make sure you get the most out of them.
So, seriously consider incorporating personalized emails to encourage customers to return to your website. This helps build loyalty. For example, you can add a block of product recommendation content to suggest other items they might be likely to purchase.
Reward your most loyal customers
Your customers are the cornerstone of your e-commerce site. It is therefore important to create a lasting and preferential attachment with them, you have to make them loyal! You can for example, thank them for their loyalty. Send them automated rewards with exclusive coupons, promotional codes or special offers. This is a great way to make sure your loyal customers feel valued. This is how you keep them coming back to your site.
Wish them a "happy birthday".
What could be better than receiving a surprise? Receiving a gift on your birthday is always a treat! With automated birthday emails based on your subscribers' birthdates, you can let your customers know that you're thinking of them on their birthday. It's a great way to generate additional sales.
Simply add a birthday field and design your birthday email with a festive message and a special promotional code. Set it up to automatically send to each of your subscribers on their birthday. It's an easy way to keep your customers engaged and thank them for their continued support throughout the year.
Discover Kiliba by requesting a demo! Our 100% autonomous module, designs and sends targeted and hyper-personalized emails for you to generate more sales.
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