Automated email to develop your e-commerce

Automated email to boost your sales
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Posted by Kiliba
30/1/23
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Article
4 min

Email automation marketing is one of the pillars of any inbound marketing strategy that is very relevant to making your business known. By delivering quality content to a targeted audience, you attract more qualified leads.

The perfect email marketing is the one that will allow you to trigger a sale on your website. Preferably without wasting too much time, because you have other tasks to do... The solution to both these problems is simply email automation. In other words, sending automated emails that respond to the desires and needs of your customers.   

With a marketing automation software like Kilibait couldn't be easier. If you still doubt the benefits of setting up automatic emails, here are three reasons to take the plunge.

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Automatic emailing to improve your productivity


The problem of the marketer today

You probably spend an infinite amount of time setting up an email campaign. First of all, you need to successfully segment your customers to know which ones will be most interested in your email message and therefore potentially responsive. This is a lot of work for your staff.

Then, you manually choose the products to be highlighted, the message to be conveyed and then you define the template of your email (colours, images, layout). Compared to the time spent, the opening rate seems disappointing. On average, only 18 to 20% of your contacts will open your email. 

Do you want to get out of this time-consuming and unprofitable spiral, both in terms of time and money? 

The solution with automated email

You will find a real ally in relying on a marketing automation solution. This is a set of tools that allow you to improve your productivity and save time. You can send an automatic email with relevant content to the right person.


How does email automation work? 

We are talking about intelligent automation through machine learning. Powerful and efficient algorithms do the segmentation work for you. On the one hand, your customers' data is synthesized and added to your database. On the other hand, all the actions of your contacts are studied and taken into account to know if they are simple visitors, prospects, leads or customers. Email automation allows you to categorize each customer and send them the right message. 


And if you're not a creative person, you can take advantage of a simple, intuitive and user-friendly online assistant. This tool helps you to define the design of your automatic email. In just a few clicks, you can create an email that respects your graphic charter and the tone of your website. 

All you have to do is to use the time you save to carry out tasks with high added value. 

Automatic email to personalise your communications 

The power of marketing workflows

Thanks to the algorithms, you now have a good knowledge of your customers and a complete database. You will be able to develop a scenario based on each of your customers' behaviours. This is an essential step in your marketing automation strategy.


The scenario is the set of emails sent automatically in response to :

  • a behaviour or action of the visitor 
  • an event related to your site (promotions, sales, new products)
  • a customer-related event (birthday, anniversary, registration anniversary) 

Answering the following questions will help you to set up the right scenario:

  • When to trigger the automatic email?
  • What content should be sent according to the trigger?

Examples of effective automated email workflows

Kiliba offers you 20 simple workflows to implement. We have chosen to detail 3 of the best automation workflows to improve your performance.  


The welcome email

This is the time to get to know your new subscriber. And to let them get to know you better. In marketing, this is an essential step, called onboarding. It marks the beginning of your relationship. It's the very first phase of the customer journey.

In addition to a formula such as "happy to welcome you", don't hesitate to propose an offer to reward their registration (a discount on the item of their choice or on their first order, a promotional code). 


Shopping cart abandonment

In e-commerce, abandoned shopping baskets are a recurring problem. There are many reasons for abandonment (technical problems, payment methods, delivery too expensive, etc.). In this case, you can use email automation to convince the prospect and turn him into a customer. 

In addition to a classic reminder "confirm your order" or "your cart expires soon", this is the time to give him confidence in your brand. It is advisable to mention the reassuring elements of your site such as the secure payment, the free delivery in relay point, the return and exchange policy... 


Retaining the best customers

The loyalty scenario is very important in the context of automated email, because it helps you to create a long-term customer relationship. The objective is very simple: you want your customers to keep buying your products.

To make your customer feel unique, you can offer them the opportunity to become an ambassador for your brand with discounts and benefits. You can also set up a points system and reward them every X points.


Monitoring the performance of your workflows

You will be able to follow the performance of your automatic emails from a clear and detailed dashboard. To measure the results of your email campaign with Kiliba, you will find the following indicators: 

  • Number of emails sent
  • Opening rate
  • Click-through rate
  • Conversion rate
  • Unsubscription rate

To track your data on Google Analytics, you just need to add the name of your provider (Kiliba) to the source code of your email. 


Conclusion

Automated email saves time, but it also has other benefits: better knowledge of its targets, customer loyalty, cost reduction, effective lead nurturing, higher open rates than standard emails and increased conversion rates.

Did you know that 10 billion emails are sent every hour worldwide and 60% of them would never be opened? What if automated email was also a way to reduce our digital pollution?

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Stack the odds in your favour

We collect this data to contact you in order to do a demo of all Kiliba features and to offer you services made for you. We also use your email address to send you our newsletters about Kiliba services. If you do not want to receive them, you can check the box below:

Thank you! Your submission has been received!
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