As part of a digital marketing strategy, emailing is a communication channel not to be underestimated. Indeed, emails allow you to contact your customers, or future customers, directly, on a daily basis, without advertising costs.
The daily communication campaign, which serves to inform your contacts about the life of your company, is called newsletter. Newsletters in themselves are a pillar of content marketing, whose effect on sales statistics has long been known and studied.
For maximum efficiency, it is important to use a professional newsletter creation tool, also called " newsletter editor ".
Below, here are the 8 advantages of newsletter creation software over the simple email box.
1. The predefined newsletter templates
This is a basic function of newsletter creation software: template management. With newsletter software, you can use an email template with predefined design elements.
For example, the footer and header can already be in place, and the style of the texts and buttons programmed in advance. Several templates can be saved in the newsletter software. This allows you to use each of them at the right time, or with a specific segment of your email list.
In addition, the best newsletter tools offer pre-designed templates, so that you don't have to work so hard on the layout.
Of course, you can change the text, the color of the blocks and the images of each template as you like.
2. Save time with the automated sending function
Moreover, it is not only with templates that a newsletter editor can save you time. Automation features are one of the notable advantages of these tools. Thanks to them, you can schedule the sending of your campaigns in advance.
For one thing, it makes it easier to manage your schedule. For example, you can write all the newsletters for the following week on Friday and schedule them to be sent out so you don't have to worry about them later.
On the other hand, it allows you to send each campaign at the optimal time. In fact, by using a newsletter editor, you will be able to see that there are times when your customers are much more receptive. This brings us to our third point.
3. To have the precise analysis tools of the newsletter editor
Any good newsletter publisher should collect data on your email list, and offer a solution for visualization and analysis. One of the most important statistics is the information about the email open rate. With the newsletter editor, you can see exactly who opens your emails, and when they do it. So you don't work in the dark anymore...
The best newsletter tools also allow you to collect and analyze many other data. Thanks to them, you can see the bounce rates, the click rates on each button and the unsubscribe rates after each newsletter is sent. This data allows you to improve, version after version, each of your campaigns.
For an optimal exploitation of these data, the newsletter editor will, in addition, allow you to segment your list in an automatic and dynamic way.
4. Facilitate the management of a segmented list
An optimal emailing strategy involves sending the right message to the right person at the right time. To do this, you can use the data you collect on your contacts, according to the marketing operations of your company.
From a certain amount of data, you can qualify each contact of the email list, and attach it to a defined segment. For example, a segment can be created for each offer of the company.
As we mentioned above, a newsletter editor allows you to collect relevant data easily. But moreover, it facilitates the processing of this data, and therefore the segmentation of your email list. Indeed, a newsletter editor can be programmed to "tag" and attach to a segment of the list each contact that has performed a series of defined actions.
5. Optimize the conversion rates of your newsletters
The newsletter editor allows the management of a list divided into several segments in a short time. It also allows the creation of specific newsletters for each of these segments, and the programming of their sending time.
These features converge towards the ideal of email marketing: send the right message, at the right time, to the right person. When one of your contacts opens his email box and sees, at that exact moment, a message that concerns him closely, it cannot leave him indifferent.
Thus the newsletter editor allows you to increase your opening rates, and more broadly your overall conversion rates.
6. Automatically customize your newsletter message
In addition, the newsletter editor allows you to automatically personalize your emails, so that each of your recipients feels concerned. Indeed, with a newsletter editor, you can insert functions in the body of your text, to call for specific information.
Concretely, at the time of routing, the function will be replaced by the name or the first name of your recipient. It is proven that mentioning the name of a recipient in the subject line of a newsletter increases its opening rate. This is a basic function that most emailing software offers today.
7. Editing a newsletter in responsive design
In 2018, a study commissioned by Litmus showed that an average of 43% of emails opened are opened on smartphones. Another study, commissioned by Campaign Monitor in 2019, proved that the majority of internet users delete an email that does not display on their device within three seconds.
In other words, the layout of a newsletter has become a priority issue today. We talk about " responsive design ". Any good newsletter editor knows how to convert html, including when images are inserted, into an email that is quick to load and easy to read on any support.
8. Manage marketing pressure
On the market of emailing solutions, there are already several known tools such as mailchimp, sarbacane, sendinblue or mailjet ...
Overall, Kiliba offers the same basic features as its alternatives. However, Kiliba stands out on the management of marketing pressure. Indeed, thanks to artificial intelligence, Kiliba is able to deduce the best time to contact, independently, each person on your email list.
Kiliba allows you to communicate on the life of your company, without heaviness or oppression. This makes it, to date, the best tool to optimize your relationship with each of your contacts.
Conclusion: The newsletter editor has become an indispensable communication tool in the digital age. Among the available solutions, Kiliba stands out for its ability to manage the marketing pressure on each contact, automatically and easily.
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