Advantages of using a newsletter generator
Considerable time savings
If you don't have enough resources in your company, like a coder, a graphic designer or a person 100% dedicated to sending newsletters, using a newsletter editor will save you a lot of time. In terms of design, this type of tool offers you numerous html email templates that you can customize and adapt thanks to very simple and intuitive manipulations, without ever entering a single line of code.
A solution like Kiliba is an even more complete tool, because it offers you additional features. Indeed, working with Kiliba for its emails, it is the possibility to sort your contacts, to analyze their behaviors and to take the necessary measures to improve your ROI. How does it work? Powerful algorithms analyze your customers' actions and adapt to send the right content at the right time.
Optimal delivery rate
Designing a newsletter is the first step, but if you want your work to be successful, you need to make sure your email reaches the inboxes of the recipients so that it is read. This is the key to your email marketing success.
Before getting there, your email will go through a number of spam filters. Using a newsletter generator, rather than a traditional email service, greatly improves the chances of not ending up in spam.
In addition, with a simple email system, you are able to send only a limited number of emails per day, at the risk of blocking your account.
Moreover, you should know that sending too many emails to your customers leads to a high complaint rate and this can have serious consequences for your company. Indeed, a complaint rate too high leads to a bad reputation for the IP address used. To overcome this problem, a software like Kiliba relies on artificial intelligence. Unlike tools like Sendinblue or Mailchimp, it regulates the marketing pressure automatically and individually for each of your subscribers.
Monitor emailing performance to adjust subsequent campaigns
The analysis of emailing performance is crucial to identify the levers for improvement for future campaigns. However, this step is often put aside by most companies, certainly due to lack of time...
An email editor has a dashboard that gives you precise visibility on all the KPIs of your emailing: open rate, click rate, number of visits to the site, purchase on the site. From this data, you can make adjustments and improvements for your next email campaigns.
Kiliba goes even further. It uses this data to predict the actions of your customers and manage the sending of emails in an automated way.
How can a newsletter generator improve your marketing efforts?
Marketing efforts and emailing: what are the issues?
The purpose of any marketing strategy is to develop the sales of its business. Email marketing plays an important role in a digital marketing strategy.
On the one hand, it allows you to acquire new customers. On the other hand, it is a perfect communication channel to keep your existing customers loyal so that they continue to buy your products and recommend your brand to others. Therefore, you should never stop your marketing efforts in order to maintain a constant activity in your company.
Today, personalising emails is the key to driving engagement and improving the customer experience.
Converting prospects into customers with the newsletter generator
Not all emails are effective. The quality of your emails counts more than the quantity of emails sent. Sending out a mass newsletter is a bit like a sword in the water... You need to communicate on relevant content that is adapted to the target. Moreover, it is a good idea to set up an editorial calendar to determine objectives and topics.
An email editor will analyze customer behavioral data to send them the right message through intelligent segmentation.
In the case of a prospect, it may for example :
- Re-engage visitors who have visited the website without buying;
- Revive visitors who have abandoned their shopping cart;
- Wish him a happy birthday by offering him a discount;
- To give confidence in your brand so that it passes to the purchase;
Building customer loyalty with a newsletter generator
Building customer loyalty is key to retaining customers over the long term. It is easier and more profitable for all businesses. Satisfied customers are more likely to praise a company and recommend it to their friends and family. This way the company attracts new customers without investing.
Personalized newsletters make each customer feel special: this increases the engagement rate!
How to create newsletters in a few minutes with Kiliba?
Create a professional email in a few minutes thanks to the exceptional features of the Kiliba newsletter creator!
Step 1 Connect the Kiliba module to your CMS store (Shopify, Prestashop, Magento, etc.).
Step 2 Kiliba uses your logo to create HTML email templates consistent with your graphic charter. You can also choose to modify certain elements of these templates such as the color (background, button, etc.) or the tone of the newsletter (serious, fun, etc.).
Step 3 Choose among the predefined scenarios of the Kiliba library and activate them.
A little explanation is in order: workflows are ready-made emails that are triggered by a customer-related event, an event on your website or the behaviour of your customers.
Step 4 Done. Now let the Kiliba algorithms automatically identify the right target for each email and the products to recommend to each customer. Kiliba takes care of sending the newsletters.
Step 5 See the results of your campaigns in real time on a clear dashboard. Then define which newsletter versions get the most engagement.
The newsletter generator is effective if it allows you to personalise your newsletters. Indeed, faced with the huge number of emails received every day, it is necessary to stand out from the crowd with relevant and targeted communications to stand out from the crowd.
To date, Kiliba is the only 100% automated emailing tool that saves you precious time and allows you to increase your opening rates.