How to write a good commercial email?

Selling well is not just about the phone!
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7 min

The commercial email is crucial to attract new customers, increase your contact list and optimize your conversion rate. In this comprehensive article, Kiliba shares with you 8 best practices to follow in order to write a commercial email with a record conversion rate, as well as 3 concrete examples that you can use.

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The 5 main advantages of commercial mail

Commercial emailing is probably the most effective marketing strategy for acquiring new customers and retaining them. Kiliba presents 5 main advantages that make emailing a major asset in your commercial communication.

1. Minimal investment

To write a commercial email and launch an email marketing campaign, you do not need to invest in expensive technological resources. In fact, this distribution channel has a low cost, especially since sending emails to a large number of people is often free. No matter how many subscribers you have on your newsletter, most email marketing software has many advanced features.

For example, it is easy to send an e-mail to visitors based on their actions on your site. This marketing technique increases your engagement rate, which in turn increases your revenues. By the way, Kiliba uses this method to deliver your commercial emails automatically.

2. No technical knowledge required

Sending commercial email is simple and requires no prior programming knowledge. Email platforms that make it easy to create and send emails are usually intuitive and have an easy-to-use editor that allows users to add content and images via drag and drop.

3. Surgical and personalized communication strategy

Would you like to offer a 15% discount on your slimming program to women aged 35 to 60 in Montpellier?

Kiliba allows you to send fully personalized and targeted commercial emails! Obviously, to do this, our AI needs to collect data beforehand to segment your customers/prospects. Not to mention that this type ofcommercial email is very easily automated.

4. Immediate delivery and fast response rate

Emailing has the advantage of reaching recipients quickly anywhere in the world, every day of the week.

With email marketing software designed for professionals, you can plan the sending of your commercial emails in advance. Based on geographic location or behavior, you can segment your contact list and choose strategic times.

From your second email campaign, our AI analyzes your reports and automatically selects the most effective moments for each recipient.

5. Simplified automation

Simplified automation is one of the main advantages of email marketing. And for good reason, you can save time by creating automatic scenarios that will make it easier to monitor your customers' journey.

Not to mention that with Kiliba, our AI collects a maximum of data on your customers, in order to deliver your commercial emails at the right time, to the right person and with the right message.

8 good practices to follow when writing a commercial email

To write a high-converting commercial email, it is essential to follow marketing practices that work. Below, Kiliba shares 8 best practices to improve your emailing process.

1. Have a persona sheet

Having a persona sheet is essential to better communicate with your target throughout the sales process.

Companies that use a persona sheet produce more compelling sales emails because they really know their target.

2. Develop a sales pitch

The development of a sales pitch is essential for the success of your prospecting. By following this strategy, you will be able to create an optimized sales email. Focus on the different problems that your product/service will solve.

3. Segment your database

Once you have created your persona, you will be able to accurately identify the problems your target audience has and how your product/service can address them.

By segmenting your database, you will be able to send targeted and personalized emails to your prospects. Moreover Kiliba, sends automatic personalized emails to your customers according to the behavior they have on your site.

4. Adding value

When writing a sales email, focus on the benefit of your offer rather than the description. Describe what your product or service will do to alleviate your target audience's problem.

5. Write a relevant email subject

The subject line is the first thing your subscribers see. This is a very important step, because if it :

  • Don't arouse their interest, your opening rate will be low;
  • If you are too aggressive, you run the risk of being spammed.

The only purpose of a subject line is to make your prospect want to open the email that is intended for him. It is therefore essential to take the time to write coherent, relevant and clickable subject lines.

6. Use simple templates

To optimize your conversion rate, Kiliba advises you to use simple HTML templates.

Get to the point, it is in your best interest to have the text highlighted so that the readers get the information you want them to have.

7. Get to the point

Your only interest in sending commercial emails is to arouse the curiosity and interest of your prospect. A commercial email sent to potential customers is not necessarily intended to promote a service or a product directly.

On average, a prospect is contacted 7 times before buying. This is your opportunity to create a relationship of trust with your list of contacts and turn them into recurring customers.

8. Insert a call to action

The email prospecting campaigns that have a high return rate use call-to-actions at the end of their emails. To do this, you just need to insert a clickable link or put a clickable button.

Commercial mail: 3 concrete examples to use

Now that you know more about the good practices to follow when writing and sending a commercial email, let's see together now 3 concrete examples ofmarketing emails.

1. B2C product/service sales email

"Subject of the mail: New (service/product)

Mail body:

Hello (name). I'm emailing you today to let you know that we have created a new (product/service) called (name of main magnet).

With this (name of the new product/service), you will learn to create (in 2 or 3 sentences, describe the solutions your product/service brings to the prospect).

(Clickable link) Click here to access the (product/service name).

If you know someone else who will find this useful, please forward the email to them.

Let us know if you have any problems accessing the (new product/service) by replying to this email. We will respond as soon as possible and ensure that you have immediate access to our new product/service.

Thank you.

[Personalized signature]"

2. Send a welcome email

"Subject of email: Welcome to (your brand name)

Mail body:

Hello [name]!

Welcome to [brand name]. We're glad you're joining our community.

The purpose of [brand name] is to create [add your brand purpose and/or mission].

We promise to only send you emails [add how many times a week you plan to send an email].

All of our emails will provide you with valuable information to help you along your journey and we may occasionally recommend a product that we believe in.

We hope you enjoy your time with us, and in the meantime, feel free to check out our [educational resources for your brand].

Kind regards,

[Personalized signature]"

3. B2B sales email

"Hello [Name],

I hope you will read this email.

Let me start by saying that I am a big fan of your work and it has inspired me to push myself beyond what I thought were my limits!

I reach out because [reason].

After taking a good look at [target company], I realize that you could improve in [area of improvement]. I have helped many other companies improve in the same area and would be more than happy to talk to you about it!

Would you be available for a quick call to discuss how our (product/service) could help you?


[Personalized Signature]."

Writing a commercial email is quite an art, follow our tips to find prospects and turn them into loyal customers! Contact us to learn more!

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Stack the odds in your favour

We collect this data to contact you in order to do a demo of all Kiliba features and to offer you services made for you. We also use your email address to send you our newsletters about Kiliba services. If you do not want to receive them, you can check the box below:

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