What is email deliverability?
A quick reminder: email deliverability refers to the ability of an email to reach its destination and to be correctly displayed to the recipient.
This includes the email's ability to avoid spam filters and email blockers. Not to mention also, the ability of the email to display clearly on different devices and email applications.
To conclude, deliverability is a key factor for the success of email campaigns and the reputation of an email sender.
How to measure your deliverability rate?
The deliverability rate is usually calculated by dividing the number of successfully delivered emails by the total number of emails sent. This rate gives an idea of the performance of the email sender in delivering messages to its recipients.
Kiliba shares the formula that allows you to calculate your deliverability rate:
- (Number of emails delivered / Total number of emails sent) x 100
You may also note that the deliverability rate may vary depending on the different email providers and filtering differences. Therefore, you should constantly check your deliverability rate to ensure that your email campaigns continue to successfully reach your prospects.
TOP 7 tools to test the deliverability of your emails
Now that you know more about the deliverability rate and the calculation that allows you to calculate it, we share with you 7 essential tools to test emails.
Mail-Tester is a free online tool to test the quality of your emails by focusing on deliverability factors. Below, Kiliba shares the main features of the Mail-Tester tool.
- Analysis of the quality of the email: Mail-Tester analyzes the different aspects of your emails, such as the HTML structure, headers, images, links, etc.
- Deliverability tests: Mail-Tester performs deliverability tests to inform you of potential problems, such as formatting errors, spam filters, server errors, etc.
- Tips to improve deliverability: Mail-Tester provides you with tips to improve the deliverability of your emails by informing you of potential problems while suggesting solutions.
In conclusion, Mail-Tester is a useful tool for marketing and emailing professionals aiming to improve the deliverability of their emails.
Litmus is an email testing and analysis platform designed to help you maximize the deliverability and engagement of your email campaigns. Find out more about the main features of Litmus now.
- Email Client Compatibility Tests : Litmus performs compatibility tests to let you know how your email displays on different email platforms, such as Gmail, Outlook, Apple Mail, etc.
- Render tests on mobile devices: Litmus performs render tests to show you how your email looks on different mobile devices.
- Deliverability testing: Litmus tests your emails to highlight potential deliverability issues, such as formatting errors, spam filters, etc.
- Engagement analysis: Litmus gives you information about the engagement of your emails, such as your open rate, click-through rate, etc.
By using Litmus, you improve the quality of your emails, maximize deliverability and audience engagement, and develop an email marketing strategy that works.
Glock Apps is a reputable email marketing testing platform. Here are the features offered by Glock Apps:
- Compatibility tests with email clients.
- Rendering tests on mobile devices.
- Support for multiple accounts.
Glock Apps also offers advanced features such as email test scheduling and tracking analytics. These features help you improve your conversion tunnel.
In conclusion, Glock Apps allows you to test the deliverability of your emails, while improving your email marketing strategies.
4. Email on Acid
Email on Acid is a powerful tool if you are looking to maximize the quality of your email campaigns. This tool ensures that your emails are compatible and deliverable, while providing you with information onyour prospects' engagement.
PutsMail is an online tool for email testers that allows them to easily view and test emails before sending them to their target audience. This tool is known by emailing experts as it allows them to develop better performing campaigns.
With PutsMail, you can send test emails to personal email addresses to check their rendering and compatibility with different email platforms, browsers and devices. This tool goes further, as you can also test your images, links, styles and tables so that your emails are well delivered to your recipients.
Let's not forget the advanced features of PutsMail, such as :
- Recipient management;
- Test planning;
- Click Analysis;
- Support for multiple accounts for teams and companies.
In summary, PutsMail is an easy-to-use, yet effective tool for email testers looking to maximize their deliverability rate. It provides you with accurate visualization and practical features so you can develop better performing campaigns and achieve your email marketing goals.
250ok offers a complete view of your email performance and your deliverability and open rates. The goal is to help you understand how to improve your email campaigns.
250ok offers a series of features to optimize the quality and deliverability of your emails. You can also take advantage of their performance analysis tool to measure your open rate and your click rate.
In addition, 250ok offers real-time tracking capabilities to keep you informed of the latest trends and best practices in deliverability and performance. Not to mention, this tool also supports multiple accounts for your teams, making collaboration and project management easy.
SendForensics allows you to check the quality of your emails before sending them to your target audience and understand how to improve your email marketing strategy.
SendForensics offers a range of email testing features, including:
- Deliverability tests to check how emails will be treated by spam filters.
- Compatibility testing to ensure that email presentation is consistent across different email clients and devices.
- Comprehensive analyses of performance indicators.
SendForensics also offers real-time tracking features to keep you informed of the latest trends in deliverability and performance, as well as tools to manage your recipients and schedule your tests.
Email deliverability test: why test your emails?
It is essential to understand why it is important to test your emails before sending them. Kiliba presents you the good reasons to do it:
- Evaluate your reputation level with the major ISPs/webmails in your database and identify any potential blocking or spamming;
- Make sure your email displays correctly on different devices (mobile or desktop) and different applications (mobile vs webmail);
- Improve your marketing practices by determining the best time to target your subscribers, choose the best content, etc.
The final goal is to ensure that no blocking elements (blocking, spamming, email breakage or excessive marketing strategy) harm the reputation and performance of your email campaign.
Summary of email deliverability testing
Testing the deliverability of an email consists of verifying that your marketing campaign will reach its destination and be correctly displayed.
Thus, this test allows you to know your level of reputation with the main email providers and to check the display of your emails on different devices and applications.
Email deliverability testing can also help you improve your marketing practices by identifying the best times to target your subscribers and choosing the best content.
Kiliba helps you to increase the conversion rate of your emailing campaign. Click here, we take care of everything.