How to take advantage of marketing automation on Prestashop ?

Why choose a PrestaShop marketing automation module?

Marketing automation on Prestashop

A marketing automation tool on Prestashop allows you to :

• achieve the objectives set out in your marketing strategy;
• increase the performance of your online store.
  

Once implemented, this tool offers you the possibility to satisfy your customers' needs by offering them a truly personalized shopping experience. Kiliba is the only Prestashop module that manages the design and sending of marketing emails for you to increase your productivity, build customer loyalty and increase your ROI.

Leveraging customer data with Prestashop and marketing automation

Customer data is a real asset for your company, but only if you use it well. Unfortunately, due to a lack of time or budget, you are currently content to distribute the same content to your entire CRM. However, the competition is tough and if you want to stand out, it is important to personalise your emails so that your customers feel unique.

The analysis and cross-referencing of your CRM data with marketing automation data allows you to send 100% personalized communications.

Does the use of marketing automation still seem like a vague subject to you, like a foreign language that you only know 3 words? The next paragraph explains it all to you!

Guide to marketing automation on your Prestashop shop

The power of algorithms

Kiliba's marketing automation software works differently from traditional tools, such as MailChimp, dedicated to email campaigns. Thanks to machine learning algorithms, a subcategory of artificial intelligence, Kiliba takes care of sending the right message to the right person at the most appropriate time.

In addition to their ability to analyse user behaviour, these algorithms are used to predict user behaviour and, for example, to suggest products from your Prestashop shop in relation to previous purchases or visits.

With highly personalised emails, you increase the chances of converting.

The role of workflows

Predefined scenarios, also called triggers, are turnkey emails that are triggered based on :

• your customers' behavior (purchase, cart abandonment, visit without purchase, etc.)
• an event related to the customer (birthday, anniversary, etc.)
• an event on your site (news, promotions, etc.)
• an event related to chestnut trees (Mother's Day, Christmas, etc.)

Once the scenarios are set up, the algorithms identify the target and send him a personalized email. These marketing automation campaigns are fundamental for lead nurturing, a technique that aims to maintain the relationship with your prospects.

A user-friendly and easy-to-use interface

Just like the Prestashop online store, Kiliba offers a user mode of the simplest. Our tool provides you with email templates in the color of your company and you can choose, or not, to modify these parameters. The color of each element of your email is modifiable. After determining the tone of the content (offbeat, neutral or serious), you just have to put a link to your social networks in the footer.

It's as simple as that!

2 workflows to be implemented urgently

The welcome email following the registration of a new subscriber on your Prestashop shop

This is the most important email in customer relations. It's time to make a good impression! The purpose of this welcome message is to make your new subscriber want to discover :

• your products, by sending them to a page with your best sellers for example;
• your brand, by presenting a short video that explains the history and values of your brand;
• your website, explaining all the features.

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The most common way is to present your brand or to communicate about a discount code or a special offer (free delivery for example). Don't hesitate to address the recipient directly, using their first name. Our advice: don't try to convert at all costs with this first email.

The email reminder following the abandonment of your visitors' shopping cart

Very common for all e-commerce sites, abandoned shopping carts generate a certain amount of frustration... Thanks to automation and artificial intelligence, it is possible to catch up with these deserters by sending them a follow-up email.

The content of this email may :

• Reassure the customer and talk about the delivery conditions or the return policy;
• encourage the customer to make a purchase with a discount on their order;
• rely on the urgency to provoke the purchase: "hurry up, only a few pieces left...".

Our advice: don't hesitate to test several variants of this mail and see which one works best.

Monitoring your performance

The key indicators of your email performance (deliverability rate, open rate, click rate, conversion rate, etc.) are easily accessible on our platform, thanks to a clear dashboard. You can also follow these performances from the Google Analytics tool. You just need to track your emails with a URL containing Kiliba and the name of your campaign for example.  

How to connect your Prestashop shop to a marketing automation tool?

No need to worry, Prestashop and Kiliba are perfectly compatible! Indeed, the Kiliba module is already installed in the back office of your CMS. In a few seconds, you will have access to all the features of marketing automation.

• First step of the activation: install the Kiliba plugin.

You go to the market place of Prestashop. In the catalog of modules, you look for Kiliba which is in the category "Promos & Marketing". Then click on "Install".

• Second step of the activation: create your account.

Click on https://app.thatsowl.com/register to activate your account on Kiliba. Synchronisation begins and you can start working on our marketing automation solution.

If you encounter a problem, don't hesitate to watch the Prestashop tutorial video on YouTube.