The place of marketing automation in 2023

First of all, marketing automation, why? 

First of all, we think it is important to specify that marketing automation is part of the big family of marketing emails. This family is composed of transactional emails (event participation validation, purchase confirmation...), newsletters and, as you may have guessed, marketing automation. 

It then allows you to better target and understand them to ensure brand credibility through hyper emails. 

But why implement marketing automation in your online store CMS? 

For Amaury, the conclusion is simple: marketing automation is the ultimate solution for e-merchants in search of profitability. Its main advantage? Sending ultra-personalized and targeted communications to each recipient promotes a better opening rate. Generally speaking, the opening rate of marketing emails, especially the newsletter, is around 20%. On the other hand, marketing automation with its hyper-targeted mailings can double or even triple the opening rate. A correlation can be observed between communication quality, opening rate and sales increase! Rather ideal, isn't it? 

However, marketing is often perceived as complicated, because a lot of technical knowledge seems to be necessary to have, and long to implement. That's why Amaury, along with his long-time partner Arnaud, decided to create an agency specialized in the integration of marketing solutions, Belacom. However, that wasn't enough. The creation of a turnkey solution was necessary to make marketing automation accessible to as many people as possible. As you can imagine, this solution is Kiliba!

Kiliba, the disruptive solution to marketing automation 

Marketing automation undeniably offers better opening rates and therefore better sales. To obtain satisfactory results, it is necessary to work on the hygiene of the database to send the right messages, to the right people and at the right time. Thanks to Kiliba, your customer database is very often treated to segment them efficiently. This way, you can be sure that your communications will be delivered with the best possible performance! This segmentation is based on the profile of each of your customers (age, gender, buying preferences...) and their behavior on your online store. 

This advanced segmentation capacity is achieved by artificial intelligence. Thus, Kiliba is positioned as a disruptive solution on the French marketing automation market thanks to its 100% native artificial intelligence. To achieve this result, human skills have been employed in its development. As Amaury points out: "Behind the artificial intelligence, there is above all a human intelligence. Indeed, it creates the algorithms and statistics required for the proper functioning of artificial intelligence. Kiliba does not intend to stop there! Indeed, the artificial intelligence of language, like ChatGPT, makes its appearance in the writing of emails. A contextualization from your online store is then possible to offer even more unique and personalized communications.

What about ecology? 

It is often said that emails pollute. In reality, mass emails are the most polluting. Little adapted to the recipients, they are often piled up in the mailboxes without being read. Therefore, Kiliba decided to apply the "hummingbird" technique (the ultimate for an owl!) to bring a more positive ecological impact. The volume of emails is reduced to offer a real experience adapted to each reader. Instead of sending mass emails, which are rarely read, to a complete customer database, Kiliba targets the Internet users who will really want to consult the brand emails. 

This is why Kiliba's challenge is to maximize the return on investment (ROI) while bringing an ecological awareness. This challenge has been met, since in 2023, Kiliba's ROI is, on average, 96€ per euro invested.

To conclude, we can easily say that marketing automation still has to do its little bit of work, despite its undeniable advantages, to be perceived as the must-have email marketing. For Amaury, it remains essential to keep an eye on this market since the players evolve at the same pace as the innovations that animate our daily lives. This monitoring allows us to get ahead of the competition by finding marketing automation solutions that make the difference in sending marketing emails. This is the case of Kiliba, which is positioned as a solution against the crisis with its high ROI that guarantees a good profitability and its time saving through its practicality of turnkey tool!