8 reasons to send a Magento newsletter
1. Enrich your customer database
In order to receive a newsletter, it is imperative to get the consent of your subscribers. This is mandatory since the RGPD (General Data Protection Regulation) came into force in 2018. With their subscription to your newsletter, you therefore get a new contact and potentially, a new customer. To get more subscribers to your newsletter, pop-ups on the homepage work very well.
2. The low cost of a newsletter
Compared to other investments that weigh heavily in the marketing budget such as SEA or display advertising campaigns, a newsletter represents a smaller investment. Moreover, choosing a module like Kiliba makes the task less time-consuming and more profitable.
3. Increase traffic to your Magento shop
The newsletter is very useful to attract users to your site. You can encourage them to buy your products by communicating about promotions for example. You can also inform them about your brand's activities. It's up to you to position links that match the proposed content. The links can send your contacts to :
- the homepage of your Magento shop;
- precise page landings;
- a product category ;
- more informative content such as the "About" or "About us" pages.
Moreover, the more traffic your site receives, the more it becomes known.
4. The reach of your newsletter is easily quantifiable
The performance indicators of your newsletter are easy to measure. By using a newsletter module like Kiliba on Magento, you have a real-time visibility on the opening rate, the click rate or the conversion rate of each emailing campaign. The analysis of this data is essential to learn what works and what doesn't.
5. Converting prospects into customers
Email marketing allows you to move prospects along their buying journey. The prospect or lead is not reactive to the same content as a customer. This is why using a newsletter module like Kiliba will automatically segment your contacts to send the right message at the right time. The most frequently used scenario is the welcome email with a promotional offer or invitation to follow you on social networks.
6. Building customer loyalty with a Magento newsletter module
Segmenting customers with your CRM and an intelligent newsletter module like Kiliba allows you to differentiate your contacts into several categories: prospects, hot leads and customers. The objective is to not send the same content to each one. Thus, thanks to the purchase history of your customers, you are able to send targeted communications, for cross selling for example.
7. Build a relationship with the contact through personalised emails
With so many emails arriving in inboxes every day, it is crucial to stand out from the competition in order to be read. Email marketing, unlike newsletters, allows you to build a special relationship with your contacts. By crossing information such as customer profile data and their behaviour on your website, a module like Kiliba is able to send a 100% personalised email.
8. Email marketing has a future
With the evolution of techniques like email automation, email campaigns have a bright future ahead of them. Even the appearance of social networks does not overshadow the results obtained by newsletters. Using an emailing tool to communicate your offers is 10 times more effective than social networks.
The advantages of using a Magento newsletter module like Kiliba
Unlike software such as Mailchimp or Sendinblue, Kiliba is the only tool :
- to send 100% personalized emails;
- to automate 100% of the marketer's tasks.
The power of the Kiliba plugin algorithms on Magento
Kiliba relies on numerous algorithms to predict user behaviour and send hyper-personalised emails. A team of developers work tirelessly on these algorithms to predict user behaviour.
There are different algorithms:
- Classification algorithm: assigns a category to each client based on the data collected.
- Clustering Algorithm: ranks clients according to actions and observed results.
- Recommendation algorithm: it studies the customer's visits and purchases to recommend products.
In summary, Kiliba allows you to make loyalty and acquisition emailings very distinct, because it analyzes all the data of your contacts. Thus, an intelligent automation, based on powerful algorithms, manages the sending of the right content at the right time and to the right person.
Simple features for optimal results
A workflow is also called a "process" or "workflow". It is the starting point of your emailing strategy. With other newsletter modules, the workflows are defined by the marketing department.
Kiliba offers you 23 turnkey scenarios. All you have to do is select the ones that interest you. Then, they are generated and sent to customers who meet a specific profile or behavior.
Create a newsletter template on Magento in a few minutes
Once connected to your Magento store, Kiliba will automatically create html email templates with the colors of your graphic charter. If you want to modify the template proposed by Kiliba, you just have to change the colors of each element (header, background, buttons, text, etc.). Change the tone of your emails (simple, professional or fun). Insert the link of your social networks in the footer.
With a newsletter module like Kiliba, your communications will be optimized to bear fruit: qualify the prospect and move him up the sales funnel, build customer loyalty, increase the conversion rate on your Magento shop and see your turnover take off.