Send mass emails: what is it all about?
In email marketing, there are two different situations for the company. On the one hand, the company sometimes offers a service or a product with high added value. In this case, it is usually addressed to a small list of customers or future customers. The company is then able to personalize its commercial messages in a very advanced way.
On the other hand, the company may have to work with large customer lists in order to generate large volumes of sales. In this second situation, in order to develop a profitable email marketing strategy, the company must resort to what is known as mass mailing. By using a suitable email generator, it can send an email to thousands of different customers in a few minutes.
Of course, sending mass emails implies sacrificing for a good part the personalization of each message. To remedy this drawback, a solution like Kiliba allows today, thanks to artificial intelligence, to automatically adapt the text of each message, its sending time and its promotional offer according to the customers. Its algorithm learns from the data collected, such as the opening rate or the click rate, to anticipate the desire of each one.
Recommendations for successful email generation
To succeed in your first mass email campaigns, it is advisable to follow some basic recommendations.
What type of messaging system should I use to send mass emails?
In general, the classic email software is not very well adapted to sending massive campaigns. If you send more than a few dozen messages, your messages may end up in spam or bounce.
On the contrary, a professional email generator has all the features to help you produce effective campaigns. For example, the spam detection of an email generator can help you create compliant content to improve your open rates.
The interface of an email generator also facilitates the insertion of images in your emails, or the creation of emails with responsive design. In addition, an email generator allows you to have statistics on the performance of your campaigns to improve them over time. For example, you will see in real time your opening rates, your bounce rates or your click rates.
How to collect recipients?
To fill a list of recipients, the most common solution used online is to create a landing page. A landing page is a web page that you can host on your site, and that includes a form. Most often connected to your email generator, this form automatically records the customer data of each new subscriber. To motivate your prospects to sign up, you can offer a digital product for download, or promise to send quality newsletters.
Moreover, your prospects can come directly from Google and go through your blog (free traffic), be attracted from social networks or from a platform such as YouTube, via targeted advertising campaigns.
Understanding and applying the RGPD
The RGPD is a European regulation that came into effect in 2016, and it concerns data protection. To avoid violating the RGPD and exposing yourself to legal action, it's essential to practice good emailing habits. Fortunately, emailing tools often help their users comply with the RGPD.
For example, the law requires you to insert an unsubscribe link in your newsletters. Now, any good email generator is supposed to add this link in the footer of your campaigns for you. It must also be able to automatically manage the unsubscriptions of your subscribers.
Moreover, respecting the RGPD also means taking some precautions when filling your email list. In particular, it is essential to set up a double opt-in. Here again, the features of your email generator should help you by automating the procedure.
What is a good email?
In 2018, a study by litmus showed that 43% of emails worldwide were read on smartphones. It's even possible that this proportion has increased slightly since then. Making sure your campaigns display properly on mobile should therefore be your top issue. Knowing that the average deletion time of a non responsive email is three seconds, you would lose a substantial number of customers.
Fortunately, any good email generator allows today to create a responsive version of each message, simply and ergonomically.
On the other hand, convincing people to buy your products or services cannot be improvised. It is often recommended to use a design/writing framework (AIDA type) to emphasize a clear message. In addition, a call to action should always follow the text.
And finally, for regulatory reasons, a good email should also offer an unsubscribe solution, in the footer (except for transactional emails).
Tips to give your emails more impact
To give your emails more impact, there are also a few simple tricks to know.
Choose the right time to send your mass emails
In emailing, the sending schedule is one of the important elements to take into account. Indeed, sending a campaign with a good timing generally allows to multiply its opening rate. In this respect, a study carried out by SendinBlue's support team shows us that there are two time windows to be favored. On the one hand, the 10 am window, because that is when employees in the service industry start processing their emails. On the other hand, the 6-7pm window, which is when people leave the office.
Do A/B testing to improve your emails
It's hard to always anticipate what your subscribers want. To reduce the uncertainty of what kind of emails they like to receive, you can use A/B testing. An A/B test is simply sending two samples of your list two different message templates. When you see which one performs better, you can save it in your editor and reuse it on the rest of your list.
Personalize emails with a smart email generator
Personalizing your messages is also another key success factor. As previously mentioned, Kiliba is a platform that relies on automated learning to personalize your campaigns. Right from the subject line, Kiliba can thus appeal to each of your subscribers by giving them the feeling that the message they receive is written especially for them.
The advanced features of Kiliba, marketing automation software, make it one of the best emailing software to date. Marketing automation is, to this day, an ideal solution to develop a business quickly.