Quick reminder: what is a spam email?
Spam email is a "marketing method" that consists of sending advertising emails without the recipient's consent. Your emails can end up as spam in two different ways:
- Users manually classify some mails as spam.
- Mail servers that receive emails automatically classify some emails as spam thanks to spam filters.
To avoid that your emails arrive in spam, you just have to respect your subscribers and the different anti-spam filters.
How to know if you are in spam with the email spam test ?
To start you can send a spam test email. Some email trackers offer detailed reports on your spam. Spam filters can tell you where you can improve the deliverability of your emails.
You can also check that your SPF DNS zone is present. To evaluate the quality of your configuration, use the site https://www.mail-tester.com/. It will direct you to the points to optimize.
How can you avoid your emails to be spammed?
Here are 9 tips to prevent your emails from going to spam and find their way to the inbox.
1. Have a humanized sender name
It is best to use a humanized sender name. It is best to use the identity of your email marketing manager.
By replacing the name of your company with the name of an employee, you create a real proximity with your subscribers. Also be careful not to change the sender's name on a regular basis, as spammers regularly change their name to avoid spam filters.
2. The subject of the email must be relevant to avoid spam
For the subject of the email, be careful not to use certain words such as: free, promo, urgent, percentages, numbers and capital letters.
And make sure the subject line is relevant to the content, so that your subscribers don't spam you.
3. The content of your email should be sober
Many marketers have been sending emails that consist of a single large image. This practice should be completely avoided, as it ruins the user experience.
And for good reason, the image does not fit multiple formats: smartphone, tablet and computer. In addition, spam filters cannot read the images and consider you a spammer.
Keep your design simple, avoid using too much bold, italics, capital letters, and words like money back guarantee, emergency, big money, etc.
4. Complies with HTML standards for emailing
Use predefined email templates to ensure that they are clearly visible to your email list. Indeed, if the HTML code does not respect the email standards, your emails will end up in spam.
At Kiliba, we have created optimized email templates that respect the HTML standards of emailing.
5. Avoid blacklisting
Spam email is forwarded to Internet service providers and email providers who can then blacklist your domain and sending IP address. This is called blacklisting.
To avoid this, select your domain and IP address carefully. Choose a solution that is considered reliable by Internet service providers and email clients.
6. Get your subscribers to agree
If someone has not explicitly asked to receive your newsletter, do not add them to your mailing list. Just because they bought a product or service from you doesn't mean they want to be on your contact list.
Never send emails to people who have not given their consent to join your newsletter. Also, don't buy or rent a database that contains hundreds or even thousands of contacts: this is forbidden and will have a negative effect on your open rate anyway.
Using these methods, getting into spam is a minor problem, because you are fined up to 2% of your turnover, up to a maximum of 20 million euros.
7. Be up to date on your database
Once your contacts have joined your subscriber list, you need to categorize them into a mailing list based on their main interests so that you can send them targeted newsletters that will keep them interested.
Update your contact list by deleting the :
- Email addresses that no longer exist;
- People who wish to unsubscribe;
- Subscribers who spammed you;
With this management, you optimize your conversion rates and your email distribution funnel.
8. Don't be invasive
Just because people have given you permission to send them emails doesn't mean they want to receive them every day. Be consistent in what you send while finding a suitable frequency:
- Once a week;
- Once a month;
- Every 10 days;
By the way, after a subscription request, don't forget to schedule a direct email to confirm to your new subscriber that he has joined your newsletter.
And to find out how often it's best to send your emails, do some A/B testing and compare your KPIs.
9. Must include an unsubscribe link
In an email marketing, the unsubscribe link is mandatory to meet the RGPD standards. It avoids that your email is considered as spam by the anti-spam filters.
A good marketing strategy is to place it at the bottom of the message, below the email footer.
To prevent your emails from being spammed and to ensure that they reach the inboxes of the people they are intended for, follow our professional advice!