1. Professional emailing tools
Not to be neglected, emailing is a powerful digital communication channel. It allows you to increase the traffic on your website and especially your conversion rate.
Today, there are two categories of emailing tools: classic and intelligent.
Classic emailing tools
In this category we find tools like MailChimp, SendinBlue or ActiveCampaign. These tools allow you to send mass emails. With pre-designed message templates and the possibility to dress up your links with aesthetic buttons, you can distinguish yourself from the competition with professionally designed emails.
These tools allow you to automate certain tasks, segment your contact lists, and prepare mailing sequences in advance.
Smart emailing tools
When it comes to automation, some emailing software goes even further. This is the case of the French software Kiliba. At the forefront of marketing automation, Kiliba is able to learn from your customers' behavior to send them personalized messages. Kiliba knows which products to put forward to whom to optimize your sales chances.
In addition, it offers you a tracking table for your email campaigns in order to visualise the key indices of the performance of your emails (opening rate, click rate, unsubscription, etc.). Thanks to its advanced and innovative features, this solution is unique on the market!
2. The web platform to manage your social networks
Even if they are not perfect communication channels, it is almost imperative to have a presence on social media in 2022. You can build an audience from scratch with minimal investment.
The problem is that by multiplying the number of accounts, their management becomes time consuming. There are some software programs that can help with this problem, including the famous Hootsuite. Hootsuite is an Open Web Award-winning tool used by McDonald's, Pepsi and many influencers. It allows you to view your Instagram, Facebook, Twitter and YouTube accounts on a single dashboard.
A range of features make it easier for users to work with you: for example, you can shorten links, turn texts into Twitter threads, schedule posts in advance... Photo and video editing tools are also integrated to make it easier to create engaging content on your social networks.
In short, you have everything you need to boost your organic growth. With an affordable basic package, Hootsuite is probably a better option than paid advertising if you're not already equipped.
3. The Web Analytics tool
Integrated into your website, this tool allows you to monitor traffic in real time. A web analytics software counts the number of internet users who visit your website, hour by hour.
Most importantly, it observes their behavior and translates it into data. Analyzing this data is the key to optimizing your website. In the blink of an eye, you can see which content attracts attention and which mistakes drive your visitors away.
There are several web analytics tools. Each one has its strong points. We can mention for example MATOMO, a solution that puts privacy first. MATOMO has the advantage of making you the exclusive owner of the data collected on your audience.
Of all the tools available, Google Analytics is nevertheless the most renowned. It's a comprehensive tool that provides a lot of data, including click-through rates, average time spent on each page or peak traffic times. Moreover, it is free and can be easily linked to the rest of the Google suite (Search Console and Google Tag Manager come to mind) to form a coherent whole.
Google Analytics represents 80% to 90% of the market share. If you use a professional emailing solution, like Kiliba, it is also possible to integrate it with Google Analytics to measure the performance of your campaigns.
4. The SEO marketing tool
On the Internet, SEO is one of the most effective marketing techniques for acquiring new prospects. In the great diversity of tools proposed to improve the referencing of your site, it is sometimes difficult to distinguish the accessory from the essential. Here are the three tools that we think you should have as a priority:
UberSuggest: to get the key data of your niche
Marketer Neil Patel's tool is a real Swiss army knife. It analyzes a lot of information for you and extracts useful data for an inbound marketing strategy. UberSuggest offers you keywords with high traffic and low competition, helps you to find quality backlinks or to audit your website.
A free version of UberSuggest is available and paid packages are competitively priced for small businesses.
Yoast : to optimize your Wordpress blog in a few clicks
Yoast is an extension for Wordpress. Once installed, Yoast takes you by the hand and guides you in optimizing the various parameters impacting the SEO of your website (meta titles, images, URLs ...).
One of the functions offered allows you to see in advance how the link to your site will look in a Google search.
Mobile First: for a quick responsiveness test
Finally, if you are initiated in SEO, you must already know that Google ranks websites according to their responsiveness. And for good reason: in 2022, mobile browsing will represent 55.5% of the world's traffic! The Mobile First extension for Google Chrome allows you to check the look of a web page with a right click, without even opening a new tab.
5. CRM software
For companies, knowing the position of each prospect on the journey from initial contact to closing the sale is a fundamental issue.
It is this knowledge that enables them to deliver the right message, to the right person, at the right time. This knowledge is easy to acquire if you only have a dozen or so prospects. However, things get more complicated when the number of prospects to be worked on reaches hundreds or even thousands.
To keep track of them easily, you can opt for CRM software. CRM is an acronym for Customer Relationship Management. CRM software is thus capable of dating all past interactions between a company and its contacts. We are talking about phone calls, emails sent and opened, quotes, transactions...
Kiliba plays the role of CRM on the specific axis of emailing. It records the interactions of each contact with the emails they receive. Kiliba knows which people open which emails, whether they read the email, and whether or not they respond to the call to action.
Kiliba also knows who has already bought from your e-commerce site. All this information is analysed. It is used to assign a score to each customer: this is called "lead scoring". Then, depending on the score, it chooses the appropriate type of email to optimise your chances of converting in the short or medium term.
You have been able to discover 5 essential marketing tools to improve your marketing actions. In addition to saving a lot of time in management, you can follow and analyze the various communications from your company. They are the pillars of an effective marketing strategy at a time when competition is fierce on the web!