How to choose a marketing automation plugin for Shopify ?

Email marketing to attract customers to your Shopify shop

The number of marketing automation tools on the market is exploding. So it's important to ask yourself the right questions when choosing the right marketing software to help you achieve your goals. Have you ever noticed that Shopify offers a lot of modules in the marketing section of its App Store page? This allows you to add more and more functionality to your Shopify shop.

Today, the two most effective channels for delivering content that is read by your subscribers are email marketing and social media. Kiliba, the only 100% autonomous email marketing module, is positioned as a unique solution on the market. True technological innovation, Kiliba requires no human intervention.

5 criteria to define the best marketing automation plugin on Shopify

1. Automated marketing scenarios

Marketing automation scenarios, also called workflows in marketing language, are one of the pillars of an automated email campaign. It is a message, or a series of messages, sent automatically to your customers in response to triggers (actions or events).

The strong point of marketing automation, with a tool like Kiliba, is to combine automation and ultra-personalisation. You need to know that your subscribers are overwhelmed by marketing emails, so they need to feel concerned in order to open your email and, perhaps, act by clicking on the proposed call-to-action.

Marketing automation is part of a relationship marketing strategy. With 20 predefined workflows, Kiliba simplifies the implementation of these workflows (customer birthday, welcome, visit without purchase, abandoned cart, promotions, etc.). Our html template emails retrieve the colours of your logo from your Shopify CMS and apply them automatically to the email.  

2. Synchronize marketing automation CRM and Shopify CMS to analyze, segment and target customers

Before starting any action, it is necessary to know your customers. You need to segment your customer database. What does this mean?

Segmentation is the fact of grouping your contacts according to their demographic data (age, gender, address...) and their behavior on your site (visit, purchase, average basket...). A good segmentation allows you to send targeted messages.

With the CRM on the market, you will have to do this work on your side, and it is simply tedious! After 3 years of development and research, we have implemented a tool like Kiliba that integrates a smart CRM to enrich the knowledge of your customers.

Here's a small example: if your customers did not enter their gender when they registered, Kiliba's algorithms predict it based on their first name and their behaviour on your site. The artificial intelligence, on which Kiliba is based, then highlights female, male or unisex products.

3. Do lead scoring to qualify customers for your Shopify store

Your marketing automation tool is able to score your leads based on their response to your solicitations. Lead Scoring is the combination of their activities on the site with their profile information.

The behaviour and actions of visitors to your website give you a lot of information about their buying intentions.

The rating therefore varies according to :

• Prospect characteristics (demographics, social information, etc.)
• Prospect actions (page visits, purchases, search intentions, etc.)
• Prospect engagement (social media follow-up, etc.)

With a global view of the results of your campaigns, the sales department is able to point out the hot leads, i.e. those ready to make a purchase.

At Kiliba, each lead is categorized as follows (from hottest to coldest):

• "Champion"
• "Loyalist"
• "Recent client".
• "Can't loose"
• "At risk
• "Lost"

4. A reporting tool to track the performance of your email marketing

It is important to track the performance of email marketing. It is therefore crucial to understand if the purchases made on the shop are linked to your email. This is why a good marketing automation tool should allow you to read and analyse the performance indicators of your emails (open rate, click rate, conversion rate, etc.).

This gives you visibility into what's happening on your site so you can refine your marketing automation strategy.

5. An easy to use Shopify marketing automation plugin

The purpose of the marketing automation plugin is to save you time and above all not to waste it! The more intuitive the marketing automation tool is, the easier it will be to use and the easier it will be for everyone.

Kiliba requires no training for an optimal handling. It will take you only 10 minutes to activate scenarios.

The plus with Kiliba: if you want to develop your Shopify store internationally, the email templates are available in 7 different languages (French, English, Italian, German, Dutch, Spanish, Portuguese).

With the automation and personalization of your customer messages, you will save time and see your open rate jump. Moreover, associating Shopify with Kiliba will allow you to offer the right product to the right person while keeping in touch with your subscribers, even the less active ones.

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