At a time when distance selling is becoming increasingly popular, one of the difficulties for companies is keeping in touch with their customers. Email marketing is one of the most effective ways to stay in the minds of customers and capture their attention.
To succeed in your emailing strategy without wasting a lot of time, it is essential to equip your e-commerce with an emailing software. Today, the trend is towards marketing automation, i.e. the automation and personalization of emails.
It's not just a fad: email marketing software is a revolutionary tool in the field of digital marketing. It facilitates the work of teams and guarantees results that translate into better email open rates, clicks and conversion. The secret is to effectively target a well-defined audience and send them a message that piques their interest.
So, how do you find the right email software for your e-commerce?
What are the different types of email marketing software on the market?
There are two types of automated email software:
- classic software like Mailjet, Mailchimp, Sarbacane or Sendinblue. Their objective is to create and send mass newsletters with generic information about the company,
- software specialized in email marketing for e-merchants, such as Kiliba. They send emails to promote the right product to the right customer at the right time.
Some of these programs are automated in name only, as a small hand must be involved in selecting content and defining the audience.
Kiliba's performance is based on machine learning algorithms. It is the only software that automates 100% of the tasks of marketing teams while assigning personalized content to each prospect or customer of your e-commerce. The results? You reach opening rates of 50% to 80% depending on the campaign against an average rate in 2020 of 17.80% (source: lemondedumail.com).
What are the essential features of email marketing software?
With the rise of marketing automation, there is no shortage of email marketing tools on the market. Some offer a plethora of features, but these are not necessarily the most suitable for your website. We have summarised here the essential points that define quality email marketing software.
Possible integration with your e-commerce CMS
As an online sales platform, you have certainly chosen one of the solutions like Shopify, Prestashop or Magento. To get the most out of your email marketing software, it is important that it is a module that can be perfectly integrated with your CMS.
On the one hand, an emailing software like Kiliba can be integrated into your CMS in 5 minutes and you don't need to be a computer scientist to do it! On the other hand, the emailing software will define the products of your store to suggest to your prospects.
A simple editor mode for successful email creation
Creating an email campaign should not take all day and should be within the reach of everyone, without users having to undergo training to get started. A good email marketing software should have a simple, intuitive editor mode that can be manipulated with a keyboard and mouse, nothing more.
We know that the graphic design part of an email can take as much time as the content writing, and this step comes back every week or more, depending on the frequency of your mailings. That's why Kiliba has automatically created templates in the colors of your logo, which it imports from your CMS. No knowledge of html code is required to use Kiliba.
The emails are responsive and can be viewed on any device.
The basis of any email marketing campaign is segmentation. However, the work of managing contact data is tedious. Segmenting means grouping contacts by category: geography, demographics, etc. The finer the segmentation, the more likely the emailing will reach the right audience and lead to conversion! Without this prior work, the results of the campaigns are likely to be disappointing...
Due to a lack of time and resources, companies need a powerful and innovative tool that supports this technique, which is essential to any emailing strategy.
Kiliba is equipped with an intelligent CRM called Smart CRM. Thus, Kiliba automatically segments your customers thanks to powerful algorithms.
More specifically, Kiliba is able to :
- Identify the gender of your customers from their first names and then offer them male, female or mixed products,
- Analyze the behavior of customers upon receipt of the email,
- categorize customers based on their behavior to improve the performance of your emails.
The possibility of reporting
Among the advanced features that email software should offer you, it is essential to have access to a dashboard that clearly shows the results and statistics of your email campaigns.
By looking at the key performance indicators of your emails (open rate, click rate, unsubscribe rate, etc.) you will know which type of campaign is working on your subscribers. This is the solution to set up a long term emailing strategy.
Managing marketing pressure
Marketing pressure refers to the number of solicitations the customer receives through a direct communication channel (email, phone call, marketing sms, etc.).
Most emailing software does not manage pressure individually, but globally, by imposing a number of sends per contact. A tool like Kiliba handles marketing pressure contact by contact so as not to harass dissatisfied customers.
How does it work? The algorithms analyse the behaviour of each of your customers (opening, clicking, visiting and buying). From this data, the algorithms predict the satisfaction rate of each one.
What are the differences between Kiliba and other email software?
- Kiliba is the only 100% intelligent emailing tool.
- Kiliba is the only predictive marketing platform currently available.
- This is the easiest emailing solution to set up.
- Using a software like Kiliba guarantees a record opening rate.
With other email automation software, you have to create each scenario in its entirety, i.e. define the targets, triggers, content, template and day and time of sending yourself.
The strong point of Kiliba is the intelligence of its machine learning algorithms. These algorithms analyse the actions of your customers following the emails sent, their behaviour on each page of your site and they determine the products likely to interest them.
Don't hesitate to get started with a Kiliba demo!
You are on the verge of making a killing