Birthday: Write the best e-mail to your customers!

Why is birthday mail important?

The birthday e-mail is much more than a simple gesture of courtesy. It's a powerful tool for creating a close relationship with your customers and building significant loyalty.

Statistics show that personalized birthday e-mails have far higher open and conversion rates than other types of e-mail. When you send a birthday e-mail to your customers, you're showing them that you care about them individually, and that you're celebrating this special moment with them. This creates an emotional connection and strengthens their commitment to your brand.

By offering personalized attention to every customer on their birthday, you establish a bond of trust and loyalty that fosters long-term relationships. Birthday mail is therefore an essential part of your customer loyalty strategy, helping to reinforce their satisfaction and attachment to your brand.

Create a strong bond with your customers

Know your customers

To write a personalized birthday e-mail, you first need to know your customers. Use the data collected from their registration or previous purchases to learn more about their preferences and interests. This in-depth knowledge will enable you to personalize your message significantly.

Personalize your birthday mail

Personalization is the key to a successful birthday e-mail. Use your customer's first name in the message to create a closer connection. Refer to specific elements such as their past purchases or browsing history to show that you know and care about them.

Based on the data collected, recommend products that are likely to be of interest.

Write the perfect birthday email

Create an eye-catching object

The subject line of your birthday email should grab attention right from the inbox. Use words like "Happy Birthday!" or "Celebrate with us!" to generate curiosity and excitement. Be creative and try out different approaches to find the subject that will entice your customers to open your e-mail.

Includes a special offer

To make your birthday e-mail even more special, don't hesitate to include a special offer or exclusive gift. This could be a discount code, early access to a sale or a free product. This extra attention shows your customers that you want to spoil them on this special occasion.

Use a warm, friendly tone

Adopt a warm, friendly tone in your birthday e-mail. Use friendly and engaging phrases to create an emotional connection with your customers, for example: 

• "We're celebrating your special day, [first name]!"
• "What better occasion than your birthday to spoil yourself, [first name]!"

Show them you're delighted to celebrate their birthday and that you appreciate their loyalty.

Adds attractive visual elements

Visual elements play an essential role in the impact of your birthday e-mail. Add festive images, colorful illustrations or animated GIFs to make your message more attractive and festive. Visuals can help create a memorable experience for your customers.

How to write a birthday email that converts?

Include a clear call to action

Don't forget to include a clear call to action in your birthday email. Whether it's to redeem a special offer, discover a special collection or share their experience on social networks, guide your customers to a specific action. Use attractive call-to-action buttons to facilitate their engagement.

Using Kiliba's email birthday scenarios

Using Kiliba will help you check all the boxes listed above. Kiliba will detect the birthday and help you manage the emailing process. This email automation software offers you two email marketing scenarios to celebrate your customers' birthdays using AI:

Customer anniversary scenario

The customer birthday email scenario specially designed to celebrate your customers' birthdays. Thanks to our marketing automation platform, you can automate the sending of a personalized, festive email to each customer on their birthday. Use this opportunity to offer them a unique experience and show them how much they mean to you. This scenario gives you the option of adding a special offer, an exclusive gift or a discount code to make the moment even more memorable. All from an email template that Kiliba has already created.

Anniversary registration scenario

Another interesting email scenario to exploit is the subscription anniversary. Imagine you could celebrate the day each year when your customers joined your subscriber list. With Kiliba, you can automate the sending of a special e-mail to mark this important date. Take the opportunity to thank your customers for their loyalty since joining, or offer exclusive discounts or promotions reserved for subscribers. It's an effective way of strengthening the relationship with your customers right from the start, and encouraging them to stay committed to your brand.

Follow-up customers 

Kiliba takes the automation of your birthday mails a step further, automatically resending to recipients who may not have opened or clicked on the first e-mail. Thanks to its advanced segmentation functionality, Kiliba analyzes recipient behavior and identifies those who require a personalized reminder. In this way, you can ensure that every customer receives ongoing attention, even after their birthday. 

This proactive strategy allows you to optimize your open and conversion rates, while reducing manual effort. With Kiliba, you can deliver an exceptional birthday experience to every customer, without having to worry about the technical details and creation of follow-up emails.

Conclusion

Birthday mail is a powerful tool for creating a special relationship with your customers. By using best practices and focusing on personalization, you can strengthen your customers' loyalty and enhance their experience with your brand. Ready to launch your birthday email campaigns and pleasantly surprise your customers? Register with Kiliba to launch your own birthday email campaign!