Example of artificial intelligence: the case of email

What is artificial intelligence?

Artificial intelligence refers to the ability of a computer system to mimic or simulate human cognitive processes, such as learning, problem-solving and decision-making. It relies on sophisticated algorithms and the use of vast data sets to enable machines to learn and improve over time (machine learning).

The importance of artificial intelligence in emails

Email is an essential means of communication in the business world. They enable companies to communicate effectively with their customers, partners and employees. However, email management can be time-consuming and complex. That's where artificial intelligence comes in, offering simple, relevant and automatic solutions that save considerable time.

Examples of the use of artificial intelligence in emails

1. Automatic email sorting and filtering

Thanks to artificial intelligence, emails can be automatically sorted by importance and filtered according to predefined criteria. AI algorithms can analyze email content, detect spam and unwanted messages, and direct them to the appropriate folders, saving users time and keeping them focused on important emails.

2. Automatic responses

Artificial intelligence tools can generate automatic responses to common emails, making routine communications easier to manage. These responses can be personalized according to the context of the email and the user's preferences, giving the impression of a human interaction.

3. Email automation

In the past, emailing solutions developed software for manual scenario creation, with triggers to be defined. Template creation was nevertheless necessary. These solutions enabled companies to automate several types of email, such as transactional emails.

But the arrival ofArtificial Intelligence in email marketing has revolutionized the field. AI connects to the site's database and sends personalized emails to each user, understanding the recipient's needs and feelings. It's easy to use, with templates and predefined, automated scenarios that save companies time.

Which artificial intelligence tools for email?

Today, there are a number of artificial intelligence tools specifically designed to facilitate email systems and management. Here are some of the most popular tools by type of use:

1. Automatic email sorting tool

To avoid having to manually go through each email and determine whether it is important, messengers have directly integrated this feature: 

• Gmail: Google's e-mail service offers automatic e-mail sorting. It uses artificial intelligence algorithms to detect important emails, spam and promotional messages, and automatically sorts them into specific categories.

• Outlook: Microsoft's e-mail service also offers automatic e-mail sorting. It uses AI to organize emails into folders such as "Inbox", "Spam" and "Promotions", based on predefined rules and the user's action history.

Some tools have been specially designed for this purpose. They connect to any messaging service: 

• SaneBox This is a third-party tool that uses artificial intelligence to automatically sort emails. It analyzes user habits, past interactions and personalized rules to organize emails into relevant folders, such as "Inbox", "Notifications" and "Archives".

• Clean Email The tool uses AI to sort and clean the inbox. It detects spam, newsletters and irrelevant emails, and allows the user to create customized sorting rules for automatic email organization.

2. Automatic response tool

These intelligent tools are able to understand the context of the email and provide personalized responses or help you write better content. This saves time when writing routine replies. Here are some examples: 

• Boomerang : This tool offers automatic response functionality for emails. It uses AI templates to generate automatic replies to common emails. Users can customize these templates and use them to respond quickly to messages. Boomerang is available on gmail, outlook and mobile (iOS, Android).

• TextExpander This tool lets you create personalized text shortcuts for automatic replies. It uses AI features to anticipate the text you're about to type, and offers suggestions for shortcuts to use. This speeds up the drafting of replies and maintains consistency in communications. TextExpander is available everywhere, even outside messaging systems, but is ideal for sending emails to customers.

3. Email automation tool

These tools must have access to a database to activate and trigger the sending of emails according to the user. Such is the case with Kiliba, an email automation tool designed for online stores. After 5 years of research and development, Kiliba has developed a technology that helps e-tailers automate their email marketing strategy. The tool connects to the online store's CMS (available on PrestaShop, Shopify and Adobe Commerce) to send personalized emails as part of an email marketing strategy.

Several customizable HTML templates are available to adapt emails to your graphic charter. Email delivery depends on activated scenarios (abandoned cart, cross-selling, etc.) and customer segmentation thanks to the RFM system. AI then intervenes, using all the data at its disposal to choose the right moment, the right products and therefore the right content to send to each recipient. This method enables companies to improve customer loyalty and save time. Once you've connected Kiliba, all you have to do is select the desired scenarios and let the AI take care of everything!

The benefits of using artificial intelligence tools in emails

There are many advantages to using AI tools in email management or emailing strategy. Here are just a few of them:

1. Saving time: As we saw above, AI tools can automate time-consuming tasks, enabling users to concentrate on more important tasks.

2. Improved efficiency : AI helps identify important emails and provide fast, accurate responses, improving the overall efficiency of email communication.

3. Increased personalization: AI tools analyze user preferences and provide personalized responses, enhancing the user experience and strengthening customer relationships.

4. Data analysis: Artificial intelligence analyzes large amounts of data from emails to provide valuable insights into customer habits and preferences, which can help companies make strategic decisions.

The future of artificial intelligence in email

The future of AI in email is bright. Technological advances will continue to enhance the capabilities of AI in email. We can expect even more sophisticated tools that will be able to understand and interpret natural language more accurately. What's more, AI could be integrated with other communication channels, such as online chats or social networks, to deliver a consistent and harmonious customer experience.

Conclusion

Artificial intelligence is playing an increasingly important role in email management. Thanks to sophisticated AI tools, it is now possible to automatically sort emails, generate personalized responses and analyze the sentiments expressed by senders. These advances contribute to improving the efficiency and relevance of email communications.