Kiliba closes a €7 million round of financing to become the leader in marketing automation.

The European market HERE WE COME!
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Posted by Kiliba
18/11/22
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After a turnover growth of more than 300%, more than 1 million euros of ARR and a portfolio of more than 450 customers, Kiliba ensures the progression of its marketing automation solution thanks to the 7 million euros raised; including 5 million in equity and 2 million in debt.

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This would not have been possible without the support of its investors who believed in this great project: Otium Capital, FrenchFounders, Bleu Capital, Alix de Sagazan and Rémi Aubert fromAB Tasty and Nima Karimi, CEO of Silvr, and its 3 historical business angels, Thibaud Hug de Larauze (CEO of Back Market), Geoffroy de Becdelièvre(MARCO VASCO) and Bertrand Jelensperger(TheFork, a TripAdvisor company).

Operating on a mature, saturated and yet little known market, Kiliba differentiates itself from the competition through its unique artificial intelligence. Kiliba's main target, the e-retailers, benefits from a better turnover thanks to an optimized targeting, achieved by its uniqueness.

The team on the Kilirooftop

We can see a considerable increase in the performance of campaigns with average opening rates of 52%, even 80% in some cases, compared to an average of 25% in the sector. In addition, we observe a return on investment 50% higher than the traditional email marketing market because of the solution offered by Kiliba.

This new fundraising, following the one of 600 000 euros in 2021, consolidates Kiliba's vocation to become the leader of the marketing automation market. Its ambitions do not stop at France: the European market is the company's next ambition!

With the goal of winning 1% of the European market by 2025, and 10% by 2032, Kiliba will focus its efforts on e-retailers making less than 10 million in sales per year.

Thus, the company seeks to massively recruit its technical and commercial team, to ensure the durability of its solution through a better sales force and a product closer to the expectations of its target.

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